I have recently opened my own new directory, it can be found at http://web.archive.org/web/20070323183848/http://www.tne-directory.com/. After working 24 hours a day now reviewing sites, I thought it would be a good idea to write some guidelines for what content I will and will not approve on my new directory.
For bloggers
I wish that the blog has a few month proven activity, and that it does not look like it was made to make money, but that the blog owner does actually have a interest in the topic of question. Don’t submit a new blog, wait half a year, and then submit the blog. Don’t have affiliate links on your blog main text, you can have it on the site where it does not disturb the content.
Directory owners
When reviewing directory’s i am looking how easy it is to find information in your directory. For example, for me, a directory should be a source where you can find information about a topic. If your directory is empty, wait until you have a few links under most categories. Then your directory has some useful value. I do not like the word cloud type of directory.
Affiliate programs
I will not approve sites that the only purpose is to gain money from affiliate activity. If the site naturally can include some affiliate programs I don’t mind, such as if you have a site about dogs, i would not mind if you have a page with your favorite books about dog’s. However, if you copy every dog book on Amazon to your site, i would not approve this site. The purpose of the site needs to be something else then gain money on affiliate.
Google, YPN ad’s
I will approve pages that are using ad’s. However, it should not be the only thing you see when you get on your page, the content of the page should be the visible thing, not the ad’s. Don’t put the maximum amount of ad’s on the top of the page and you will be fine.
Adult content
I will not link to any adult content sites.
Pills/Viagra/Brest enhancements etc
As you know if you are running a site like this, there are a lot of bad products out there. I am not a doctor of medicine myself, and can therefore not say what works and what does not work. If i find a single page trying to sell something i will not approve. If however it is a bigger site promoting themselves as a company as well as a product i may approve it if i find that the company in question are a serious company.
Banking/Loan sites
If you are serious about giving loan, have a serious site. Do not mix colors and text size to much. Look at a big bank like UBS how they design there site. You also need to have contact information and not only a form that say fill in this form and we will contact you.
Other general guidelines
Make sure your site has contact information in case you are selling a product or a service so that your clients can find a way of contacting you without using a form for you to call them back. I don’t think it is a serious way of doing business. If your site is not selling, this is not an issue.
The design should be easy to navigate as well as no pop up windows on your site. If most of the images on your site should work. The site needs to be up when i review the site. Links on the page should work and not link to empty/low level content.
Deep links and sub domains
I will not approve deep linking pages. I will add sub domains as long as they are not directly related to the main site, for example blogger.com sub domains is a good example of a site i can approve if appropriate content.
Only one link per domain is allowed with exception for domains how for natural reasons only can have sub domains such as blogger.com. Only include one link for your company’s main website, don’t submit one for every language. (I have examples of domain.com/en and domain.xx being submitted, and the content is the same) If your competitor only have one domain, this would not be fair on them that you would have 2 listings and them only one.
Please also consider the following
We are at the moment receiving around 100 new link requests per day, and i have only time to review 50, so the time it take for me to review your listing may be a while. My directory is however free of charge, and i wish to only include quality sites, I therefore hope for your understanding of the long listing time. All links is yearly reviewed for maintaining a quality index, you will receive a mail asking if you wish to keep your listing before your listing expire. A lot of sites are on the limit if they should be included or not. You may think why this site and not mine get included, try to read the review on my forum or post me a letter, the result may be a inclusion of both sites after discussion with you or exclude both sites. It is hard work, and I am doing my best to be fair on everyone and only include quality content, but sometime it is hard to determine what quality content is when I have no knowledge of the sector. I am however willing to discuss why certain sites did not get listed if you contact me.